How to Exhibit

  • Benefits of attending exhibitions
  • Setting your objectives and what you want to achieve
  • Where should you be and how big should your space be
  • Shell scheme vs space only
  • Marketing, PR and media – make the most of the exhibition before it starts
  • Exhibition checklist
  • Staffing your stand with the best team for the task
  • Do's and don'ts of exhibiting
  • Following up on leads and evaluating success