A Practical Workshop - Overview of Event Management
- An overview of event management as part of the marketing mix
- Brief study of different types of events and what can be achieved through each
- Budgeting & event costings
- Supplier sourcing and liaison, negotiation skills
- PR & marketing to maximise attendance and opportunity
- Event production, operations & logistics
- Creative event management, AV & special effects
- Event monitoring & evaluation – how to measure the success of your event